Atty. Roberto Laurel, President of the Lyceum of the Philippines University (LPU) and the soon to open The Bayleaf Intramuros, a destination-botique hotel has appointed ED VITUG, itʼs pre-opening General Manager effective October 18, 2010. As GM, Ed will oversee all the functions of this new hotel comprising of Food & Beverage, Rooms, Marketing & Sales, Finance and Human Resources & Administration. The 56-room hotel is expected to open its doors by April 2011.

Ed is an experienced hotelier having started his career as an Assistant Restaurant Manager at the EDSA Shangri-la Manila in 1992. When he moved to his next appoinment in 2001, Ed was already EDSAʼs Director of Banquet Operations. He was assigned to the Shangri-la Hotel Jakarta in the same position that year. In 2003, he was part of the preopening task force for the Shangri-la Dubai lending support to the F&B team. That same year he returned to the Philippines as F&B Manager of the Makati Shangri-la Hotel until 2007. His biggest break came when the newly rebranded Sofitel Philippine Plaza offered him the top post as F&B Director. One of his greatest challenges at the Sofitel was preopening the totally renovated coffee shop now called Spiral, which remains one of the top hotel restaurants in the Philippines.

Before joining The Bayleaf, Ed was F&B Director of the Intercontinental Manila.